Style Guide

Ghost is powered by an editor built from the ground-up for professionals. Calm by design, with advanced workflows by default. No more suffering through clumsy toolbars or drag & oops. Immerse yourself in the story with an interface that's invisible until you need it, and powerful when you do. Below are examples of Ghost’s expansive editing toolset designed to accommodate the extensive needs of modern creators.


When using a URL with the right meta information, it can show the page title, excerpt, author, publisher and even a preview image. This is a great way to share links from sites that don't have automatic embeds.

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Make a statement with bold section headers in your posts and pages. Insert a header card to add a full width divider that can include a title, subheading, accent color or image background, and a button.

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You can make quotes stand out with two types of blockquote styles that can be applied directly in the editor.

The way to get started is to quit talking and begin doing – Walt Disney
The only impossible journey is the one you never begin — Tony Robbins


It's possible to upload audio files directly to your posts! This means you can share audio content with your audience, with a beautiful media player that nests into your posts and emails seamlessly. Music by Zen_Man from Pixabay.

Modular ambient 02


Embed videos from platforms like YouTube and Vimeo, or you can now upload videos to your content in Ghost. Once uploaded, your video content renders in a beautiful video player. Videos can be set to loop, have their own custom thumbnails, and display in three different widths using the editor toolbar.

Video by Rostislav Uzunov / Pexels


Once you start mixing text and image cards creatively, the whole narrative of the story changes. Suddenly, you're working in a new format.

Normal width

Minimalistic 3D Rendering Wallpaper in 8K Resolution.
Photo by Sebastian Svenson / Unsplash

Wide width
Photo by Fakurian Design / Unsplash

Full width

Distorted Sun
Photo by Gradienta / Unsplash


Our main focus in building the Ghost editor is to try and make as many things that you hope/expect might work: actually work.

  • You can copy and paste raw content from web pages, and Ghost will do its best to correctly preserve the formatting.
  • Pasting an image from your clipboard will upload inline.
  • Pasting a social media URL will automatically create an embed.
  • Highlight a word in the editor and paste a URL from your clipboard on top: Ghost will turn it into a link.
  • You can also paste (or write!) Markdown and Ghost will usually be able to auto-convert it into fully editable, formatted content.

As it turns out, sometimes pictures and a thousand words go together really well. Telling people a great story often has much more impact if they can feel, even for a moment, as though they were right there with you.


Use the Toggle card to create collapsible sections of text in your posts and pages. Great for creating distinct sections in your content, or adding an FAQ section.

When should I use Toggles?

Toggles allow you to create collapsible sections of content which is a great way to make your content less overwhelming and easy to navigate. A common example is an FAQ section, like this one.

Where can I take Ghost for a spin?

Start a free 14-day trial here. You won't be billed at the end, and you'll have access to all features.


Ever find yourself wanting to add extra styling to important information in your posts? Well, now you can with callout cards. Each callout card can include an emoji, any length of text with styles and links, and a custom background color.

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Display products beautifully with custom content including an image, description, button or rating, so you can add your favorite recommendations to any post...

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